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Trade Marketing Manager
Sales & Marketing

Michigan - USA

Posted: 05/14/2020 | Accepting Until: 06/13/2020 | Positions Available: 1

Job Responsibilities

Job Responsibilities:

  • Manage trade marketing projects within the organization, working with assigned internal and external resources to accomplish the goals of each project in an efficient and timely manner.
  • Strong ethics, integrity and leadership qualities that inspire trust and confidence.
  • Track record of motivating and developing a capable team.
  • Initiate projects and implement Business Plan components that support the Sales team’s efforts to enhance and grow Trijicon’s channel presence
  • Strong interpersonal skills, with the ability to communicate and manage well at all levels of the Company.
  • Excellent presentation and communication skills.
  • Strong motivation for targets and timelines.
  • A team player comfortable working in collaboration with a strong marketing team and leadership team.
  • Ability to prioritize and respond effectively to meet deadlines.
  • Excellent detail and organizational skills.
  • Strong problem solving skills.
  • Aptitude for quantitative analysis, strategic thinking and tactical execution.
  • Maintain and project Trijicon’s business image, Vision, Mission, and Values at all times.
  • Identify channel promotion needs, develop and implement promotional plan and coordinate brand activities in the channel, including development of internal and external promotional communications for distribution by the Sales team.
  • Catalog and evaluate channel partner demand creation tools, and work with Sales to select opportunities and build assets needed to take advantage of the opportunities. 
  • Build and maintain database of channel partner specifications and details for trade advertising, marketing support, POP elements, etc.
  • Support the Sales team in negotiation of annual programs and preparation for line reviews, business meetings, and marketing updates.
  • Coordinate with Customer Service team to capture all information gathered from channel outbound calling efforts with channel contact database.
  • Coordinate with Sales for CRM information as needed for direct marketing efforts.
  • Support direct marketing efforts to channel partners with content elements, insights, and timely updates.
  • Work with Product and Sales Management on go-to-market strategies for new products.
  • Own development of channel launch kits for new products based on Sales team and customer input, including customized information for key accounts and international customers, as well as a standard launch kit for broad distribution.
  • Provide recommendations on products sold through different channels and work with Sales to develop robust channel forecasts.
  • Assist in managing approved co-op marketing programs in both domestic and international channels.
  • Support efforts to manage customer events, which may include training, retailing, or demand creation activities. 
  • Lead projects involving new POP elements, display stands, etc.
  • Support efforts to create and manage a dealer council program, including dealer council meetings and communications.
  • Share information on competitive activities from the field and act as a voice of the customer for the internal business.
  • Manage access to, and the content within, the channel-related areas of the Trijicon website digital asset management tool. 
  • Manage the parameters of channel-related promotions, which may include spiffs, rebates, point of purchase support, etc., ensuring great communication and execution.
  • Other tasks as assigned.

Job Requirements

Job Requirements:

  • Five to ten years of experience in a channel management, sales administration, direct B2B selling, or a trade marketing role. 
  • Strong interpersonal skills.
  • Ability to work well in a team environment.
  • Track record of leading a cross-functional team on varied projects.
  • Ability to prioritize and respond effectively to meet deadlines in a fast-paced environment.
  • Experience utilizing creative thinking to innovate new solutions in a market.
  • Comfortable managing multiple projects with tight deadlines simultaneously.
  • Project management and problem solving skills.
  • Excellent writing and math skills.
  • Experience using a CRM system.
  • Proficient in Microsoft Office applications (Word, Outlook and PowerPoint, Excel).
  • Ability to travel up to 40%

Education Requirements:

Bachelor's Degree in Business, Marketing, Communications or a related field.

Reasoning Ability:

Ability to apply common sense understanding, follow detailed and involved written or oral instructions. Ability to deal with problems involving multiple complex or variable situations.

Qualification Requirements:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit. The employee is required to frequently stand, walk, and reach. The employee is occasionally required to walk, reach with hands and arms, stoop, kneel, twist crouch, or crawl, and communicate with co-workers, guests, customers or the public.

The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 15 pounds, and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, peripheral vision, depth perception, and the ability to adjust focus.

Trijicon is an Equal Opportunity/Affirmative Action employer and supports workforce diversity. U.S. Citizenship or permanent residency required. We offer a competitive salary and benefits package.  

To learn more about Trijicon, Inc. please visit our website at www.trijicon.com


Trijicon does not accept unsolicited assistance, resumes or applications.


If you need special assistance or accommodation while seeking employment, please email request(s) here or call: 248-960-7700 and ask for a Human Resources Representative. We will make a determination on your request for reasonable accommodation on a case-by-case basis.


Trijicon is an Affirmative Action/Equal Opportunity Employer. We employ, train, compensate, promote and provide other conditions of employment without regard to a person's race, color, religion, national origin, sex, sexual orientation, age, disability, veteran status, citizenship or other status protected by applicable state and Federal laws. For notice and applicant rights please follow this link www.eeoc.gov.

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